Amazon to offer F&V in Germany and UK

The aim is to offer buyers an efficient and convenient service

Since 1 July, Germans have been able to buy their fruits and vegetables from a new portal launched by the German branch of the international online distributor Amazon. The 500g pack of mixed peppers has proved to be one of the top selling products to date.

Through this initiative, Amazon.de has extended the range of products it offers to include fruit and vegetables. Approximately 30,000 grocery products are now available for purchase online.
At this portal, consumers can also find products sold by the web-based grocery distributors Froodies and Natur.com. Searches can be filtered by product category, supplier and dietary preference.

The aim of this new development is to offer grocery buyers an efficient and  convenient service.

This grocery service has also been launched by Amazon UK, one week after it started working in Germany.

S&G Brassicas Today – July 2010