Fresh Code: A new way to find the freshest brassicas in the supermarket

A bar code will indicate how fresh fruits and vegetables are

A team of designers from Yanko Design has developed an ingenious method to monitor the degree of freshness of fruits and vegetables in a supermarket. The innovative system, christened “Fresh Code”, is a bar code with a graph that indicates how fresh the product is.

The “Fresh Code” starts off as a standard barcode and then slowly fades, along with the product’s freshness. As Yanko Design explains, it’s an intelligent bar code with a graph that indicates the degree of freshness. As time passes, the graph on the bar code recedes, until it finally reaches “0”, indicating that the fresh produce cannot be sold and needs to be dumped.



This new development is very useful both for fruit and vegetable consumers – who will be able to see which products have just been delivered to the supermarket and are therefore fresh – and also for grocers, for when the barcode cannot be seen, it indicates that it is time to throw the product away rather than sell it.

S&G Brassicas Today – April 2010